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After re-building Peter Gabriel’s website, the next Real World website that needed attention was the Real World Records Store.

Previously, store functionality was integrated directly into the Real World Records website. Unfortunately, this was running on a custom shopping cart system which was hard to manage and lacked many of the features required, such as: making items available for pre-order, offering various products in bundles, advanced reporting, and many billing, payment, and shipping options.

After discussing requirements with their team, the decision was made to combine Peter Gabriel’s online store with a new store for Real World Records, offering a single shopping experience for the user whilst enabling all of the features and functionality required for both stores in a single website.

The resulting website was built using WordPress and WooCommerce and has been largely customised to fit their visual styles and needs for selling records and merchandise around the World: faceted filtering, advanced search, audio track samples, and targeted up-sells and cross-sells depending on the product the visitor is looking at.


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Tisa Sans Pro

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Real World Records Store - Homepage

Store Homepage

Real World Records Store - Product View

Product View

Real World Records Store - Filtering Products by Type and Artist

Filtering Products by Type and Artist

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We found Jack to be very professional and clear in helping us to refine our ideas to a coherent brief. The eCommerce platform we now have meets all our functionality requirements, including product listings, shipping capabilities, admin, and accounting.

- Jon Berry, Commercial Manager at Real World Records

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Visit Real World Records Store Website